KEIJI TAKEUCHI

 

 

 

 

Address:
Via Giuseppe Ripamonti 15,
20136 Milan, Italy

TEL:    +39 02 366 96624
DESIGNER

 



Coming up with a brand name.
" aru" is a Japanese word that expresses a way of being or the expressing presence of things in space. Since the beginning of this project, our vision for the collection was to naturally integrate the presence of the handles into architectural surroundings while adding a qualitative accents to the atmosphere. I felt this modest approach we had somehow overlapped with the significance of this word.





Designing a visual identity
It was a challenge to design door handles that have enough differentiation to build its own identity. Both designing and working on the branding of the brand allowed us to find a way to communicate our vision.






Photography
We took care of all the photo-shooting in our studio in Milan .



Short movie contents making for aru.
This is a short movie clip that we made for the on-line brand launch and for its web site. We have some more videos that can be found on its Instagram site:



Brand development for aru, 2022

Our collaboration with aru. is a quite unique. We were supposed to be designing an architectural door handle collection for an artisan who was actually a sculptor. But as the project went deeper, it was clear that I had all the vision for them and our mutual trust and understanding allowed our studio to explore their branding. In the end we ended up finding their brand name, logo, web site, photo-shooting, and the door handles at last but not least.

"aru" is a Japanese word that expresses a way of being or the presence of things in space. Since the beginning of this project, our vision for the collection was to naturally integrate into architectural surroundings while adding a qualitative accent to the atmosphere. I felt this modest stance of things overlapped with this word.
It was such a full package project and we had to go through every single details in all the process of building a brand and its design.

I would like to thank my team: Alix Doussot and Lorenzo Waller for thier amazing support
.


Our design collection for aru:


www.aru-japan.com

Instagram for aru: