We designed a modular shelving system, believing it could become an entire system for their future stores. Our inspiration was a jungle gym. I thought it would allow the brand to explore infinite possibilities for configuring the layout depending on their needs. As a result, we are flexibily filling every store internationally with this system, which is becoming their iconic shop experience today. In order to design this system correctly, we went all the way down to their packaging. Together with the team, we redesigned the proportions for their packaging so that they fill up the shelves perfectly. In 2023, we also helped them design a flagship store in Paris. We are glad to have such a nice team to collaborate with. When the visions are met, we can truly innovate great things. Pictures on the right show some areas of the Paris showroom.
We designed a modular shelving system, believing it could become an entire system for their future stores. Our inspiration was a jungle gym. I thought it would allow the brand to explore infinite possibilities for configuring the layout depending on their needs. As a result, we are flexibily filling every store internationally with this system, which is becoming their iconic shop experience today. In order to design this system correctly, we went all the way down to their packaging. Together with the team, we redesigned the proportions for their packaging so that they fill up the shelves perfectly. In 2023, we also helped them design a flagship store in Paris. We are glad to have such a nice team to collaborate with. When the visions are met, we can truly innovate great things. Pictures on the right show some areas of the Paris showroom.